What mistakes do you see people make when they first start their own venture/ intiative/ business and what advice would you give to women so that they can avoid making these mistakes?
I would say the main thing with hindsight I would have done differently would have been to make a better business plan at the beginning - in all honesty I kind of made it up as I went along, which has had it's ups and downs - I'd advise others to start off with a clear plan, including goals, forecasts, predicted problems, monthly or quarterly reviews etc - this will give you a better vision of what you are hoping to achieve.
Ensure that you have done a business plan, even if you are not looking for funding, and look at your business plan on a regular basis to check if you are meeting your goals and targets.
Also, don’t be afraid to ask for help and support. Don’t feel that you have to do everything yourself. You can outsource a lot of the tasks, which can free up your time. For example, hiring a bookkeeper, virtual assistant or PR/marketing expert.