Sarah Asgaraly

Beyond Sarah was born after realising that most concierge companies are male dominated and I wanted to offer a concierge service where women also feel comfortable booking personal things such as waxing, lingerie fittings, and fertility clinics.

Beyond Sarah taps into the most convenient method of communication, so you can reach me directly via WhatsApp, text, email, and even social media for a quick and effortless service that adapts to your lifestyle.

Whether you want to receive the latest trainers before they become available to the public, book a private villa in Bali, arrange a private chef experience to surprise a loved one, organise an exclusive party in a yacht in Cannes, or gain access to an exclusive red carpet event, I will make it happen.

I offer flexible membership options to suit your lifestyle.

Success is reaching your goals whilst helping and inspiring other people. The advice I would give to myself is to always believe in your dreams and make it happen.

The challenges I have encountered is mainly to believe in myself. There were times when I have doubted myself and as a woman and a perfectionist, I am sometimes overly critical with myself. I have overcome them by being surrounded by friends who believe in you.

Yes, I have doubted myself on a few occasions. When Net a Porter approached me for a collaboration, I felt under qualified and I was worried I would let them down. I had this irrational fear that they would be disappointed from the collaboration, when in fact I have exceed their expectations by closing many sales. The tips I would give is to say yes to everything because you never know what kind of opportunity you would get. Even if you feel under qualified, accept the role and learn to do it later.

I look up to Meghan Markle. She is such an inspiration to me, she is beautiful, elegant, well-spoken, determined and she is not afraid of being herself.

Generally speaking, as I work for myself I have a good work-life balance and I think it is really important for your mental health. I usually go to the gym every morning, work, go shopping when I have some spare time and also meet friends.

I was working in a job where I did not learn anything and where the culture was toxic. So, I decided I needed to start my own company, do what I love and under my own terms. I am turning 30 this year and thought if I don't start now, I'd never have the courage to start. I would advise them to truly pursue their calling and what they are passionate about.

I have learned that you learn new skills, every single day. I feel like I am back at university, learning a new course everyday. You also need to be passionate about what you do, as you will get rewarded.

The most common mistake is that often we find a web designer and paying a large sum of money, when there are tools such as Wix and SquareSpace where you can create a website instantly.

I am a total geek and do love the Business Development for Dummies book ;)

Always be surrounded by good people who believe in you and can mentor you.