Founder of Letterbox Brownies
Here at Letterbox Brownies, we know the importance of making people feel appreciated!
Tell us about the venture/ business/ initiative you have started...
What is your definition of success? What advice would you give to your younger self about "success"?
I would advise my younger self that if you want to be successful, keep the passion for your project alive, and always look for ways to keep improving - don't get complacent.
What challenges have you encountered on your journey and how have you overcome them? Is this a common challenge in your industry? How can we tackle it?
Product packaging is a key area for the gift industry, and it's important to find your USP and make sure your packaging stands out from the crowd.
Have you ever experienced imposter syndrome? If so, are there any examples you can give and tips you can share with other women on how to overcome it?
If I ever start to feel like an imposter, I just try to remind myself that the success I've experienced so far has been achieved through hard work and I shouldn't downplay my achievements.
Are there women you look up to? Who are they and why are they inspirational to you?
What are your thoughts on work-life balance? Do you apply any techniques to achieve work-life balance?
I'd like to eventually give myself set working hours so I can completely switch off at a certain time.
How did you know it was the right time to start your own venture/ initiative? How would you advise someone who is just starting out with a project outside of their regular 9-5 job?
So I worked in a number of jobs for a few years, whilst growing the business bit by bit on the side - eventually I got to a point where I knew it was a matter of taking the plunge, quitting my job and devoting all my time to the business.
I had saved enough money to have a 'safety net' for the first 4-6 months, and had built up a client base that I could rely on for some income. Ultimately I knew if I stayed in my 9-5 job, I would never have enough time to take on more orders and without more orders the business would not develop - so I made the choice to leave...and I haven't looked back!
What have you learned about leadership, entrepreneurship and mentoring others?
What mistakes do you see people make when they first start their own venture/ intiative/ business and what advice would you give to women so that they can avoid making these mistakes?
I would say the main thing with hindsight I would have done differently would have been to make a better business plan at the beginning - in all honesty I kind of made it up as I went along, which has had it's ups and downs - I'd advise others to start off with a clear plan, including goals, forecasts, predicted problems, monthly or quarterly reviews etc - this will give you a better vision of what you are hoping to achieve.